Because: Over 100 million people use current technology and the Internet is one part of that technology.
A picture is worth a 1000 words. With conventional advertising you don't always have space or the funds available to make maximum use of these mediums. On the web you can display as many pictures of your product as you wish, at no additional cost.
Making your business information available is one of the most important ways to serve your customers. There are over 100 million world wide web users presently and the numbers continue to grow rapidly.
Create a 24-7 Presence by having constant visibility that allows customers access to your products and information 24 hours a day, 7 days a week, without the need to hire more employees to man your new, round-the-clock hours.
Advertise for new customers. Whether you make your sales directly (such as a catalog), or premises (retail) or use advertising to produce leads for your services, WEB MARKETING can get your message across.
Use the Web to serve your customers. Allow your customers to search through your entire stock without the pressure of dealing with a sales person